Sunday, October 28, 2007

Simple and Consistent - Search Engine Ranking Tip

It is always exciting starting a new adventure and with this blog I plan on dispelling myths about search engine mearketing. Like most, I have paid the so-called experts to help me and I have gained nothing. In the end I learned that data and facts drive the process. If a provider is providing these with their service then the quality of the data determines their worth.

To be clear here, there isn't a provider in the world that can put you on top of the search engine listings unless they do one of 3 things. First, they pay to be in the paid advertising spots. Second, they optimize to obscure keywords that know one would search for anyways. or Third, they are spoofing or participating in illegal activities (I will not comment on these techniques here).

Simplicity and consistency are the key ingredients to a successful campaign. Make sure you stick to a plan and follow through. Start small by focusing on one or two key efforts and do them consistently.

Leaving this post now I want to leave on this note. Start simple and be consistent. As the posts come I will be more technical in content and provide specific techniques that will assist you in your efforts. It is not rocket science, it is just plain hard work.

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