Many people who have tried to make money on the internet in the last couple of years have done quite well using Google Adsense, myself included.

I was using several different software programs that are readily available such as Traffic Equalizer, Ranking Power, and Traffic Dynamo.

A few other programs were very promising, including one that I had high hopes for that used random text generation. Invariably I would create a new web site, put it up on a server, blog and ping it and away it would go.

The spiders would come and I would get good listings in Yahoo and Google which delivered a goodly amount of traffic, which in turn created above average Google Adsense incomes.

Alas, it was too good to be true. What always happened was that these types of machine generated sites would slowly begin to erode in ranking in the search engines therefore causing my Google Adsense income to slowly dissipate to almost nothing.

Google Adsense is still a viable and great way to go if you have web sites that generate large amounts of traffic but it is not as easy as it once was in the early days of Google. Do you know any adsense millionaires?

Most professional search engine companies agree that the green PageRank display has little to do with the actual performance of a website in Google yet many customers focus on a high PageRank as the ultimate barometer of their web presence.

Yet this barometer can easily be faked to provide the illusion of a higher page rank on a website.

How PageRank Faking Is Done

The PageRank can be faked by using a combination of cloaking and employing a 301 redirect.

1. A search engine spider visits your web page, your server is set up with a 301 to redirect the spider to aanother web page with a higher PageRank.
2. The search engine assigns the higher PageRank to your page with the redirection.
3. The 301 is then removed and you navigate to your web page.
4. The PageRank of the your web page now displays the PageRank of the faked site. It now appears as your web page has a higher PageRank when it fact it doesn't.
   

There are techniques to identifying if this practice has been employed on your site. More importantly, be suspicious of anyone that produces almost instantaneous PageRank results.

Keywork ranking is the key and the PageRank meter has little to do with the success of your rankings as related to what you actually sell.

Simple and Consistent - Search Engine Ranking Tip

It is always exciting starting a new adventure and with this blog I plan on dispelling myths about search engine mearketing. Like most, I have paid the so-called experts to help me and I have gained nothing. In the end I learned that data and facts drive the process. If a provider is providing these with their service then the quality of the data determines their worth.

To be clear here, there isn't a provider in the world that can put you on top of the search engine listings unless they do one of 3 things. First, they pay to be in the paid advertising spots. Second, they optimize to obscure keywords that know one would search for anyways. or Third, they are spoofing or participating in illegal activities (I will not comment on these techniques here).

Simplicity and consistency are the key ingredients to a successful campaign. Make sure you stick to a plan and follow through. Start small by focusing on one or two key efforts and do them consistently.

Leaving this post now I want to leave on this note. Start simple and be consistent. As the posts come I will be more technical in content and provide specific techniques that will assist you in your efforts. It is not rocket science, it is just plain hard work.